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How You Can Optimize Your Linkedin Presence

In this digital era, more than 30 million companies use LinkedIn for business. Linkedin is arguably the preeminent social network for recruiting and hiring talent, and the number of users grows every day. With more than 690 million members, more and more businesses are using LinkedIn marketing to network, connect, and grow their online footprint. Linked is also no longer simply for finding a new job, it may have been the case when the site launched in 2003, where it was essentially a way to present your resume online, but that is no longer the case. Nowadays, people are using LinkedIn for business purposes like building relationships with like-minded professionals, staying up-to-date with industry trends and uncovering new leads who could become customers. This article aims to illustrate some of the ways you can maximize the potential of Linkedin for your business.



Complete your company and personal profiles.


No matter how large or small your business is, it’ll need a profile page on LinkedIn. Company profiles on the site, called Company Pages, rank highly in search results, so just having one that lists basic information about your business will be useful. As a bonus, LinkedIn provides data on Company Pages, things like demographic information about your followers and metrics on each update you post, information that can help you better understand your customers.


There is additional value in having a complete personal profile as well. You can show potential clients the hands on the wheel and give them reasons to consider you an expert in the field. Create an inspiring headline, upload a professional photo, and demonstrate your company’s mission statement with a powerful and well-written biography. Add any SlideShare presentations, videos, published content, and infographics that can showcase your work experience. It’s also a good idea to incorporate the keywords related to your business on both your company page and personal profile.


Find new leads by making more connections.


No one wants to hear a sales pitch on LinkedIn. But members do want to make connections, which can eventually lead to sales. Small business owners are using LinkedIn to find new leads and identify commonalities, allowing them to contact “warm” leads instead of making cold calls. You might message a prospect, mentioning shared connections or interests, showing interest in their company and offering help. It’s called “social selling” and, according to LinkedIn, it’s working. Social selling leaders have 45 percent more sales opportunities per quarter.



Under the “My Network” tab, you can import your email address book and select to the people who you’d like to send connection requests to. You’ll also see the “People you may know” suggestions on the same page. When you’ve explored those options and want to add more connections, you should go to a current connection’s profile. You can also check out the “People Also Viewed” section for similar people. You can also connect with people who interact with you on LinkedIn or people you’ve met in person. This stuff may seem like the obvious, but these are easy quick steps you can take to increase the number of connections you have, as well as increasing the likelihood of finding new leads.


Join an industry group.


Another easy step to take is to join in and engage with groups on LinkedIn to share your knowledge, boost your credibility and expand your network further. You should pick groups focused around a specific topic that is related to your industry. After joining two to three of these groups and regularly interacting with each to establish yourself as an expert resource, this should help boost your online presence. Find groups by searching topic keywords or by viewing one of your connections’ profiles, scrolling down to their “groups” section and joining one they are a part of. This is a great way to build trust in potential clients/customers as they’ll be more likely to trust you if you there is an existing connection, even if it is just being in the same group.


Start utilizing recommendations and endorsements.


Imagine that one day someone you used to work with endorses you on LinkedIn for "business strategy." What good is that you might ask? Well, endorsements and recommendations are the LinkedIn equivalent of testimonials. They are what your connections use to vouch for you and your skills and they can help you secure the business of a potential customer/client.


Recommendations are short, narrative descriptions of a person's performance and skills. A good way to encourage recommendations from others is to make the first move. You can start by writing a recommendation for someone you respect. Be sure to not rush through or give only general feedback. Instead, put some real thought into it, and people are sure to return the favor with recommendations that will add credibility to your profile. Endorsements are even easier to give. With one click you verify that a connection has a given skill or proficiency. How to get more endorsements on LinkedIn? Much like with recommendations, it is best to start with endorsing others first if you’d like them to endorse you.


Avoid relying on buzzwords



Buzzwords are adjectives that are used so often in LinkedIn headlines and summaries that they become almost completely meaningless. You can probably recognise the most overused buzzwords like ‘specialised’, ‘leadership’, ‘focused’, ‘strategic’, ‘experienced’, ‘passionate’, ‘expert’, ‘creative’, ‘innovative’ and ‘certified’. It isn’t that you can’t, or shouldn’t describe yourself as these things, or that they don’t matter. However, just using these words won’t convince people that you have these qualities. You need to demonstrate them as well, both in the way you describe yourself, and in the way you use LinkedIn profile features to show what you’re about. This is where recommendations and endorsements come back to show that you aren’t just talk.



List your relevant skills


It’s one of the quickest steps to boost your LinkedIn profile, scroll through the list of skills and identify those that are relevant to you. Doing so helps to substantiate the description in your Headline and Summary, and provides a platform for others to endorse you. However, the key here is staying relevant. A long list of skills that aren’t really core to who you are and what you do, can start to feel unwieldy. Take time for a spring clean of your skills list every now and then. Make sure potential connections, clients, and customers know what you can do and why they’d need you.


In conclusion,

you can optimize your linkedin presence by listing your relevant skills, substantiating the buzzwords you use through recommendations and endorsements, increasing your number of connections, and joining industry groups.