Many accounting firms are still relying on word of mouth to grow their client base, yet a growing number of people are now reverting online to research which accounting firm they should be selecting. Hence, it's important for accountancies to move away from a traditional B2B marketing approach and have a digital marketing strategy in place in order to grow their online presence.
Marketing For Accounting Firms
An effective digital marketing strategy for B2B firms includes a content-driven website, blogging, local search, social media and marketing automation. This needs to be combined with analytics and leveraging data to further optimise your performance. Your website and content marketing strategy need to be at the center of your B2B marketing approach in order for you to effectively reach out, nurture and convert new potential customers.
With so many accountancy firms, small and large, out there, it's becoming increasingly important for firms to distinguish from others and position themselves more uniquely. Furthermore, with the growing use of technology and automation, it's important accountancies focus on how they can add more value to customers through - for example - advisory, so your B2B marketing strategy needs to articulate your value-added services. This also helps to reassure your existing clients that you are the best firm for the job, preventing them from considering other competing firms.
How CmoCre8 can help your accounting firm reach new heights
Here at cmoCre8, we are equipped with the right tools and expertise to cre8 a marketing strategy for your firm as well as help you execute every part of your strategy. This starts with a thorough understanding of your business, market and competitors, followed by developing a unique value proposition and establishing the various key parts of your marketing program.
Some of the marketing tactics we will utilise include:
Social Media Marketing
Paid digital ads
Search Engine Marketing
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