What Is Marketing Automation?
Marketing Automation is a program that allows businesses to manage marketing processes and multifunctional campaigns across multiple channels, automatically. With Marketing Automation, you can align your marketing and communications to the specific stages of the buyer’s journey, which gives your business the ability to move prospects through the buying funnel to sale.
In its simplest form, Marketing Automation is software that simplifies some of the more time-consuming responsibilities of marketing and sales teams. It can be applied to benefit digital campaigns in a number of ways, from automating the lead qualification process to creating a centralised digital campaign and ultimately simplifying today’s complex digital business environment.