The Marketing Strategy You Need to Adopt: Outsourcing
Credits to JumpCrew
Every company understands the need for marketing, and how its success can directly influence the overall growth and profits of the business. Unfortunately, not every company is in the position or has the capability to field a full marketing department. In this event, you might often be overwhelmed over which strategy to choose, or how to best engage with your customers.
This is where outsourcing comes in. With so many marketing agencies, there is bound to be one that meets your needs for specific projects. The main categories of marketing initiatives that can be outsourced are advertising and brand management, digital marketing, marketing research and analytics, sales, B2B, and B2C.
Today, we aim to show why you should consider outsourcing your marketing processes.
Reduce Overhead Costs
A key reason any company should start considering outsourcing marketing functions is cost management concerns. The alternative to hiring a freelance agency for outsourcing would be to hire permanent marketing staff, which ultimately adds to your operating costs in the event that there are less projects to handle. Additionally, you might further add to your project costs if you still end up outsourcing certain aspects of your project.
Resource-wise, engaging different agencies for different components of your project, allows you to truly receive the services from someone that is highly skilled in that component, as opposed to an internal marketing team that might not be experts in every field. Hence, outsourcing allows you to allocate your budget more efficiently.
Another significant benefit to outsourcing is increasing the flexibility of your budget. This is especially important for smaller companies that may be trying to reach new markets, provide new services/products, or in situations where the wallet is light. It makes sense to outsource key technical functions like website development, branding, and video production. By engaging with the appropriate professionals for these functions, organizations can stay flexible while also maintaining a high quality look and feel for their brand.
Access to professional expertise and best practices
Credits to Point Visible
Your company may have specific goals and ambitions for your marketing strategy, but may lack the time and resources to successfully do it. Or perhaps your company offers the best products and services, but is not sure how to reach the right customers. It goes without saying, but a marketing strategy requires clear storytelling and strategic alignment with your brand.
By outsourcing your marketing efforts, you place your work in the hands of professionals who have devoted their careers to helping businesses like yours succeed, and that possess the skills and manpower to make it happen. From developing a brand identity and redesigning your website, to crafting a content marketing strategy or a social media strategy, a marketing agency can bring to your company the professional expertise and best practices of the industry, all without you having to learn them yourself.
Access to tools and technology
Image credits to Enkel Backoffice Solutions
2020 saw a rapid push towards digitalisation in just about every industry, and the technology and skills needed to execute to adapt to these changing circumstances have become increasingly technical and precise. What's more, technology is constantly changing, making it hard to keep up.
As your business grows, you might find that your in-house marketing team may lack the expertise needed to utilize these digital tools to the fullest. Or you may not have the spare budget to subscribe and have the latest necessary softwares and tools.
By outsourcing your marketing functions, you sidestep this problem. The outside professionals will have the skills, tools, and expertise with those new tools and technologies needed to coordinate and execute marketing campaigns comprehensively. Even better, you won’t even need to pay for the technology, just for those professionals to help you with it.
New ideas, Different perspectives
A less obvious but key benefit of outsourcing your marketing is the ability to tap into unique perspectives and objective points of view. Oftentimes, in-house designers, content creators, and analysts can have the “this is the way we’ve always done it” blinders on when looking to solve company business problems. By bringing in external resources to help with creative, branding, and content, you tap into the ingenuity and inventive ideas of unbiased experts.
You may feel like you know your audience but you can’t truly put yourself in their shoes. You may be too closely connected with your product or service to separate your emotions in order to see it the way a customer will. Outsider perspectives can be necessary to evaluate your strategies without bias.
Finally, another reason you might want to outsource marketing is the need for rapid growth. For some businesses, their growth is dependent on cutting down the time-to-market. When it comes to planning and executing the tactics for launching a new brand, repackaging a product, or developing a content strategy for your organization, timeliness is a chief concern.
It would almost certainly take significant time, effort, and energy for an in-house team to be assembled to support these functions. Both human resources and your management would need to identify, recruit, hire, and educate new team members. In this case, it’s a smart move to outsource marketing to a cross-functional team that is already assembled, proven successful, and ready to hit the ground running.
when one thinks of adopting a marketing strategy for their business, outsourcing might not be the first thing that comes to mind. With the points mentioned above, we hope that you are able to find the best strategy and expertise for your marketing efforts, and that might just be the trick to taking your business to the next level.