Upfrnt
Upfrnt is a company dedicated to delivering happier outcomes for both landlords and tenants by providing an innovative solution that bridges the communication gap. Through their unique approach, Upfrnt ensures that tenant requests are met efficiently, while landlords can better manage their properties and tenants' needs. With a commitment to making the landlord-tenant relationship a more positive and fulfilling experience for all involved, Upfrnt is poised to revolutionise the rental industry.
Objectives
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Determine the potential demand for Upfrnt's solution in each international target market (US, UK, Asia) through market research and analysis.
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Effectively communicate Upfrnt's novel service to potential users with its website being the main channel of communication.
How We Helped
Market Viability & Go-to-market Study (3 markets)
As a new entrant in the market, Upfrnt partnered with us to assess the viability of their solution in three key markets in US, Europe and Asia. We conducted comprehensive market and competitor intelligence research, evaluating potential demand and user understanding, and proposed a commercialisation plan outlining the best approach to successfully enter each market. Additionally, we provided detailed recommendations and plans for implementation to effectively market and communicate Upfrnt's solution to potential users. Our collaboration helped Upfrnt with the successful launch in new markets as well obtin more investor funding for international expansion. Furthermore, it helped Upfrnt gain invaluable insights into the market and further fine-tune their product as well as achieve a successful go-to-market strategy.
Development of Website
We worked closely with Upfrnt to design a user-friendly and visually appealing website that aligned with the company's brand image and messaging. The new website design was also optimised for search engines. Through this collaboration, Upfrnt was able to refresh their brand image and create a more engaging online presence, ultimately leading to increased brand awareness and customer acquisition.