Boost Social Media Engagement with Bite-sized Content
Digital marketing is being adopted by businesses at an incredible rate. Every day, about two million blog posts are published and shared on social media hundreds of millions of times. Putting out fresh content daily is only part of the battle. Growing your brand requires both thought and effort. It is crucial to stand out from the crowd in order to grab the attention of consumers.
The best way to maximise your efforts and engage users is to create content that is incredibly shareable. More shares equals more traffic, which at the end of the day, will boost your bottom line.
What makes content more shareable?
Image Credits to M2Social
Well, in a fast-paced world, where people can be overwhelmed with information, it might make sense to create bite-sized content (articles of 600 words or less, infographic summaries and 30-second videos). This is reinforced by the idea that as technology and media become more widespread, users’ attention spans decrease.
Simple ideas with clear messages, such as infographics, provide audiences with everything they need to know with minimal text to read. On your part, bite-sized content is also easier and quicker to create, allowing you to do more pieces to aid in funneling more day-to-day traffic.
In this article, we show you some tips and tricks to creating bite-sized content for your company.
Get straight to the point
Out of all the striking content on social media sites, why should your audience view yours? With such little time to capture their attention, be concise, and make your main points clear as quickly as possible. Approaching your content with brevity encourages you to choose the right words in your copy, and coupled with a clear call-to-action, you can be ascertained that your content will grab your potential customers’ attention.
Front-load to grab attention
Front-loading is the technique of putting the most important or attention-grabbing elements first followed by supporting or explanatory information, so that viewers’ first impression is of the key idea you want to convey.
Pay attention to trends
Image Credits to Talk Business
Everybody wishes to be a trendsetter, but there's nothing wrong with being a follower. Find out current industry trends, or link buzzing news topics back to your products. Content covering these is far more likely to be shared due to its immediate relevance.
Learn from your competitors
Another good way to create attractive, shareable content is by observing the content published by your industry competitors, since you would be vying for the attention of similar consumer groups. Analyse their pages, what type of posts did well, and which posts received very little attention? If they have found something that works, it may likely have a similar reaction from your customer base.
Engage with your audience
A post that requires a call to action is likely to encourage more interaction than a post with just static information. Include questions that would incite discussions in your comments section, or create polls on your social media stories.
Content ideas might also come to you simply by reading what people have to say and considering your products and industry from new perspectives, certainly killing two birds with one stone!
Overall, 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family (Source: Oberlo). Don’t miss out on key pockets of customer interaction, create bite-sized content today!