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Why You Should Be Creating Content

The internet has permanently changed many things. It is now easier to find options for products and services thanks to the constantly growing connectivity of the internet. Your company can now reach more potential customers and clients than at any prior point in history. The downside is that the same is true for all of your competitors now as well. You now have more competitors for your product or service online than you will have ever had before. The question now is, how can you ensure that your product or service is the choice consumers and clients make instead of your competitors. How can you ensure that they go with you. The answer is content.

What is content?

Content is things like articles featuring information related to your product or service. Content has seen a massive shift from written, text-based content of a decade ago to the video and audio content that has become more prevalent today. Podcasting for example, has exploded in popularity over the past few years. We’re watching more videos now than ever before as well. 85% of Internet users in the United States watch video content monthly, and 55% of consumers want to see more video content from the businesses and brands they interact with. Does video marketing really equal business growth? 88% of marketing professionals were happy with the ROI on their video marketing projects, so the data seems to point to a yes. The content you create can directly boost your business growth. Much like any other kind of marketing, creating well-planned, well-executed content that engages with your audience and creates a level of trust will positively affect your revenue. To get the best returns on your content creation, you’ll need to know what kinds of content are popular and how content is changing.

Building Trust

In digital marketing, the most reliable way to build a reputation is through content creation. Creating informative and useful content relevant to your field and the desires of potential clients is a surefire way to drive engagement and demand up. Articles, videos, and presentations relevant to the field you are consulting for are valuable to potential clients looking for the service you can provide. The content you create can assuage their fears, and reassure them that you know what you are doing, and that their money is spent well on you. The content you create can even be as simple as a blog post detailing your services, the value you give your clients, and how your services benefit them. Giving context to the work you do is an extremely persuasive way of raising your profile and at little expense.

Content isn’t just for your business website either. Your social channels are a viable source of business growth and the content you create for those channels and websites can help you reach your audience in a more direct way. If you get it right, the power of social networks can help you create organic proponents for your brand out of your customers. Happy customers are a valuable marketing resource as well.

Search engine visibility

Creating content is great for your search engine visibility. All of your content should be optimized for search engines. SEO rankings love content, making sure that your website and brand has content, and provides new content regularly is a good way of making sure that your website does not fall in the search results. Creating content is a great way to also utilize keywords, content that features keywords in questions related to your product or service helps raise the visibility of your brand when potential new customers start looking for it.

Better audience engagement

Content creation is useful because it can help you inform and educate potential customers whether a product or service is right for them. In fact, it can help you inform customers who may not have even realised they needed your product or service beforehand. This means you need to have content that informs potential customers on what you can provide, and why they might need your products or services. Educational content typically takes the form of blog posts, product pages, your home page, and your company’s ‘about’ pages. However, it may also include tutorials, reviews, and other content that provides potential clients with the resources they need to make informed decisions. Educational content should focus on teaching your target audience more about your business and offerings.

Educational content can be the deciding factor for many undecided customers, if your content has answers for searches relevant to your service or product, potential customers are more likely to go with the option that provides answers as well as promising a solution. Relevant content has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression. Educational content is great because it can help demonstrate thought leadership, that your company knows what it is doing, and it creates value, which adds to your own value in the eyes of consumers. Educational content can help assuage undecided customers' concerns and reassure them that you do know what you are doing. It helps you build trust.

Content marketing can also generate leads. When potential customers view your content, that’s an additional foot in the door, they'll be more likely to purchase from you in the future. Additionally, calls-to-action placed directly in your content can generate new leads for your sales team. The content you post can also influence conversions. It can help your potential customers connect with you, or make the decision to go with your products/services.

Brand awareness

Content creation can also double as a way to build your brand. The content you create is a great way of getting your “voice” out there and is an efficient way of helping you differentiate yourself from the competitors offering similar products and services.

In summary, you should create content as it helps build trust, raise visibility, improve customer engagement and lead generation, and it is applicable for companies of any size. Get started on creating better content with us at Cmocre8