As a recruitment agency, marketing is becoming an integral part of the recruitment process. With plenty of recruitment agencies crowding in Singapore, the recruiting industry is highly competitive, and it is becoming increasingly difficult to establish a significant presence in the market. Thus, a good marketing strategy is necessary to pull in the right business clients and job seekers.
2-pronged approach when marketing for recruitment agencies
Potential business clients looking to hire
Potential job seekers applying for jobs
Marketing tactics would be more focused upon building a continuous relationship with businesses. This includes establishing a reputation of being knowledgeable to the different needs required from the various business industries.
Client's trust is built by displaying knowledge of current happenings in the industry.
Marketing tactics would be more focused on creating awareness about the recruitment agency and its services.
This can come in the form of social media engagement or creating valuable content pieces that would help job seekers in their job applications.
How CmoCre8 can help your recruitment agency reach new heights
Here at CmoCre8, we provide strategic marketing that has been tailored specifically for your business and recruiting industry needs.
We will work closely with your marketing team to optimize and establish your recruiting business as the agency of choice while also targeting passive and hard-to-reach talent pools.
According to linkedIn, around 70% of the global workforce consists of passive individuals who aren’t actively looking for jobs. As a recruiting agency, it is key to attract those individuals into being part of the job seeker pool to help business clients find their new hire.
We will incorporate a variety of marketing to cr8 an effective marketing strategy. The main ones being:
Social Media Marketing
Search Engine Marketing
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includes a recruitment industry analysis, information on your target audiences, marketing tactics and more.